![]() LinkedIn, by comparison, shows just over a million monthly active users (around 25% of it's total user base). Often heralded early on as an “email killer,” SLACK has since been both lauded as game changing and criticized as “yet another place to keep track of conversations.”ĭespite the noise of criticism (or perhaps because of it) the platform-as-a-service tool has only grown in popularity with daily active user (DAU) numbers (the loudest KPI of any digital platform) outpacing many more public-facing tools with data from Apr 1st, 2016 showing 2.7 million DAU, 800,000 paid seats and many hours spent on the platform. What is SLACK?įor the uninitiated, SLACK (which is an acronym for Searchable Log of All Conversation and Knowledge) is a group messaging tool that began as a workplace conversation tool in the thriving ecosystem of technology companies and startups in Silicon Valley and spread quickly since 2013 to the wider working world. How do organizations navigate these new ecosystems? Over my next few posts, I'm going to look at SLACK from a few different points of view, starting with content marketing, but let's dive in with a look at these work communities in general. As “walled garden” social platforms like SLACK, Facebook Workplace, and Microsoft Teams continue to grow and dominate the attention of productive workers everywhere, so too must a content marketer's approach to serving digital communities. We have talked a lot about the value of communities when it comes to successful content marketing - specifically as it relates to an Inbound Methodology and leveraging Marketing Automation Platforms (MAPs) like HubSpot.
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